Brand Assets
V.01LAST UPDATE: 22nd of October
The official AIR logo, colors, motion and photos, ready to download.
Primary
Use by default
Always use the #00DCB0 logo when the background gives it enough contrast. It's the first choice in almost every case.
Symbol
Wordmark
Rules
- 1If #00DCB0 works on your background, use it.
- 2Specific project or creative direction? Choose an alternative version.
Alternative versions
Use when needed
Only when the primary logo lacks contrast, or when a project calls for an alternative brand color.
Black & White
Functional only
Not part of the AIR brand palette. Use only when a monochrome logo is required.
Green, Mint, White and Dark Green lead. Secondary tones support; tertiary browns are accents only.
Click a color to copy its HEX.
Color balance
Logo in motion
Opener & closer
The wordmark builds in and the symbol spins into place. For video and web.
Photos
Founders & team
Please credit the photographer when you publish.
PDF31 pagesV.02
Brand Book
The full public guidelines: the AIR world and its characters, logo rules, colors, typography and illustration.